Issue #01 | 2023

___for good Issue 01 Foreword

By Fiona Jeffery OBE

I am very honoured to be asked to contribute to the For Good series of publications and specifically Travel For Good.

This phrase ‘travel for good’ has been used as long as I can remember being in travel. As the industry grew exponentially in the 1980s and 1990s, it seemed to justify its growth impact through tourism receipts and job creation.

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