Travel For Good

John Speers

“Travel for good means travelling for the right reasons towards the betterment of ourselves and the people and environment we come into contact with.”

Right now 55% of the UK considers sustainability when deciding on their next holiday. Now that’s a watershed – the first time over half the population wants this, especially in pandemic.


Let’s be specific, more than half of the UK considers distance before travelling and wants to use companies that offset, are more environmentally friendly, reduce carbon footprint, use energy efficient fuel and eco-friendly packaging.


For a minute I was worried there. We know in pandemic, safety concerns have accelerated single-use plastic and safety comes first.  But expectations have shifted and people now demand SAFETY AND SUSTAINABILITY. And those who supply both will win.


The United Nations in 1987 published the definition of sustainable development as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs”. There have been many different definitions since, but we cannot deny these future generations the education and benefits travel provides – sharing the beauty of countries and cultures and finding our common humanity. It would be a travesty for these benefits to disappear with the pandemic. We must maintain and develop it, but for the right outcome.


Travel for Good means travelling for the right reasons towards the betterment of ourselves and the people and environment we come into contact with. If we can’t do this then I personally believe we simply shouldn’t travel. In a world of increasing disparity, we can come closer through travel and by doing so generate and distribute both empathy and wealth to those needing it most. Especially in a Covid-19 world.


In the past 50 years we’ve seen over-tourism, cultures diluted, environments degraded, mass transportation and built structures gulping fossil fuels and water to accommodate travellers. And now everything has stopped. In an effort to ensure we travel well when we restart, this edition illustrates the actions that people and organisations large and small are taking. We have asked our fellows in the travel industry for the single best action with tangible results already underway to positive effect.


We highlight these fantastic initiatives to hopefully inspire EVERYONE involved in travel to accelerate, kickstart or enhance their own initiatives. As we know, the time to reset is now, because if not now, then when?


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