Travel 2.0

In the global conversation on sustainability, Estonia emerges as a shining example, punching above its weight in environmental protection, digital innovation, and social cohesion. Despite its relatively small size, this Baltic nation has managed to carve out a remarkable path towards sustainability. So, what exactly makes Estonia so sustainable? For centuries, Estonians have lived their…

If you’ve got a phone and you’re living in 2024, the likelihood is you’ve at least heard of TikTok. Whether you spend hours a day scrolling through its riches or aren’t ready to approach the beast yet, you know your brand should probably get onto it in some capacity. What was once considered a ‘dancing…

Wherever we are in the world, when business calls, we set our alarms, and go by foot, by car, by train or by plane. For each, the reason for travel will be different in terms of business intent, but for all, the common theme is meeting, discovering, sharing, learning, and ultimately building the next great…

We connected with Claire McCune from Tourism Ireland. We were aware of the strides they are taking in advising and influencing more sustainability behaviours for both visitor and travel trade across the Island of Ireland. What is clear is the scale of the movement across the island by so many and the obvious demand by…