A Drop of Help

Just a Drop

“Having clean water at school will improve my school performance and stop me from getting ill. It will also improve the reputation of my school as all my friends will do better too”
– Grace, 17.

For many people in the industry, running a successful travel organisation is no longer enough. Whether it’s for social, ethical, environmental or economic reasons, recent years have seen more and more influential companies and organisations seeking to improve their social and environmental footprint and get involved in sustainable travel initiatives. However, for many, knowing where to begin is a challenge. Having access to the right expertise and support to do it well is essential, ensuring that their impact reaches those who need it most and is effective on the ground. It starts with Just a Drop, as without water as a foundation very little else is possible.


Water is the essence of life. It is essential for good health and wellbeing, quality education, gender equality, food security, the escape from poverty through the yield and trade of crops, and improving the environment through raising the water table. Water is the springboard from which everything else can flourish.


Just a Drop encourages travel and tourism operators to support international sustainable development initiatives across Asia, Africa and Latin America. These contribute to the United Nations’ SDGs (developed as a blueprint and adopted by all United Nations Member States) for the peace and prosperity of people and planet. Through its initiatives, Just a Drop supports 12 out of the 17 SDGs.

Ung'atani Primary School, Kenya

Travel companies seeking to focus on sustainability and social impact can partner with the charity to further their sustainable tourism agendas – one brand among the many is Radisson Hotels. Through their towel re-usage scheme across 150 properties, the hotel group has successfully undertaken 24 projects across 6 countries involving the provision of clean water and sanitation to communities, also building sand dams to reinforce the water table in semi-arid environments such as Kenya for the long term.

In the past 12 months, Radisson’s support alone has enabled Just a Drop to deliver a programme of work across Kenya, Nicaragua, and India. This has not just reaped cost efficiencies for Radisson; it has transformed people’s lives. Since 2015, with approximately 5.3 million towels now being reused at Radisson Hotels – and with an approximate water saving of 15 litres per towel – the partnership has saved over 79 million litres of water. This has also led to €302k donated to Just a Drop, supporting over 25,000 people through work that includes the building of rainwater harvesting systems, wells and sand dams, latrines, hygiene education, menstrual hygiene management, soap making, sustainable agriculture, and food security.


Just a Drop encourages the travel industry to give back through effective partnerships which deliver long-term environmentally sensitive and sustainable solutions locally, enabling businesses and individuals to see for themselves the impact they are having on people’s lives without the responsibility and resource required for delivering such a programme. This creates true partnerships that bring long-term life transforming change.

Related Articles

MSC Cruises

MSC Cruises – the world's largest privately-owned cruise line – has announced its promise to become the first global carbon neutral cruise line.

Alessandra Alonso, Women in Travel CIC

89% of those who are economically inactive because they are caring for family or the home are women. Women in Travel CIC helps women returning from a ‘career break’ or further challenges back into the workplace.

Fiona Jeffery OBE

"We can’t ban words like ‘over-tourism’, nor can we ignore the elephant in the room – or it will soon be extinct."

Paul Davies, Head of Travel & B2B Research, Mintel

Over the past few years, industries from fashion to food and drink have elevated their commitment to sustainable production – it won’t be long before consumers demand the same from the travel industry.